How to sell the destination not the journey
There's an old saying that goes something like this: "People don't buy what you do, they buy why you do it."
In other words, people are more likely to be drawn to a product or service if they can identify with the company's purpose or mission.
The same is true when selling travel.
Yes, potential customers need to know the details of what you're offering - where they'll be going, what they'll be doing, how much it will cost, etc.
But even more important is selling them on the experience as a whole.
Think about it from the customer's perspective. They're looking to buy an experience, not just a ticket from Point A to Point B.
So it's your job to sell them on the dream - to make them feel like they're going to have the time of their lives on this trip.
Here are a few tips for how to do just that:
1. Use positive language
When describing the destination, focus on the positive aspects and avoid using any negative terms.
For example, instead of saying "You'll be able to see the pyramids up close," try something like, "You'll be able to experience the ancient wonders of the pyramids."
2. Evoke emotion
Use language that evokes emotion and makes people feel something.
This could be done by describing the destination in sensory terms, painting a picture of what it would be like to be there.
3. Focus on the experience
When selling the destination, focus on the experience as a whole and not just the individual elements that make up the trip.
For example, rather than saying "You'll be able to go on safari and see lions and elephants," try something like, "You'll be able to experience the thrill of a safari and get up close to some of the most majestic animals on earth."
4. Tell a story
People love stories, so tell them one!
Describe the destination in terms of a story, highlighting the key points along the way. This will help to create a more vivid picture in their minds and make them more likely to want to experience it for themselves.
5. Focus on the benefits
When selling the destination, focus on the benefits that the customer will receive from taking the trip.
For example, rather than saying "You'll be able to relax on the beach," try something like, "You'll be able to enjoy some much-needed rest and relaxation on the stunning beaches of the Maldives."
By following these tips, you'll be sure to sell the destination - not just the journey.
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